The rise of the digital economy has changed the marketing landscape. Gone are the days of traditional marketing, and businesses need to rise to the challenge of the modern economy to stay competitive, otherwise they will get left behind.

From media and telecommunications to finance and healthcare, digital disruption is happening across industries. Social media has changed the way brands connect with their customers, and has put customers at the core of every business model.

This unprecedented transformation presents pressing questions that we need to answer: are businesses keeping up with the changes in the economic landscape? Are small businesses still able to compete with big businesses despite the absence of technological resources? How does digital transformation facilitate the social economic development of developing communities?

Go Social Bootcamp hopes to even the playing field through digital education – equipping micro, small, and medium-sized businesses with enough digital capabilities to compete.

The 6-month digital marketing tour bootcamp will engage businesses to take a step higher and leverage the power of online marketing one step at a time.

Organized by the Iligan Bloggers Society in partnership with the Young Southeast Asian Leaders Initiative (YSEALI), Go Social: A Digital Marketing Tour Bootcamp will be held on the following dates and locations:

  • Iligan City,  November 11-12, 2017
  • Cotabato City, November 18-19, 2017
  • Cebu City, November 25-26, 2017
  • Baguio City, December 2-3, 2017
  • Manila (Exit Conference), February 17, 2017

With the theme: “Enabling Business Transformation, One Digital Footprint at a Time”, Go Social aims to contribute to the socio-economic development of key developing cities of the Philippines with a focus on digital marketing, with the hopes that the project will be able to scale in other cities in the future.

 Industry experts believe that digital marketing is the future of marketing industry.

Geared towards social enterprises and small and micro entrepreneurs, this series of digital marketing workshops aims to boost the knowledge of participants and ultimately establish connections between businesses and digital media practitioners.

Check out our microsite on how you can participate in the digital marketing caravan.

There will be a 2-day seminar-workshop in each city, followed by regular mentoring sessions during the 3-month implementation of their online marketing campaigns.

The boot camp is free for all accepted participants, mentors, and ASEAN observers. The costs of the board and lodging for the duration of the workshop are fully covered. The airfares of mentors are also covered by the fund. Local transport costs of participants, however, will be shouldered by the participants.


1. Apply as Participant

Here are the guidelines for the participating SMEs and youth entrepreneurs:

  • Applicants must be 18-35 years old at time of workshop
  • Applicants must currently be in a management or leadership position in a registered local business
  • Business must be in operation for at least 1 year
  • Business must have at least 1 active social media account / page, including Facebook page
  • Preference will be given to applicants from micro, small and medium businesses and social enterprises

Sign-up through this form

2. Apply as Partner/Sponsor/Exhibitor

To those interested to be a partner, sponsor or exhibitor in Go Social workshops in different cities,  you may email using Go Social Bootcamp [Partnership/Sponsorship/Exhibit] in the subject line.

3. Apply as ASEAN Observer

Non-Filipinos who are from ASEAN countries are invited to join the boot camp as observers. 

Sign-up through this form

*For ASEAN observers, make sure that you are already a member of YSEALI. If you are not yet a member, sign-up here.

4. Be a mentor

Are you a digital marketing professional? Share your expertise with young entrepreneurs and be a part of their success! If you’re willing to help our participants grow their business, be a mentor in a boot camp near you.

Sign-up through this form

5. Be a Volunteer.

We are currently seeking intelligent, energetic and enthusiastic volunteers who want to get involved by assisting us in the organizing and training delivery of the project. If you’re keen and have some time to share with us, be a volunteer in a boot camp near you.

Sign-up through this form

For specific concerns on different workshop legs of Go Social Bootcamp, you may contact the following event managers:

  • Iligan City (Lovette Jam Jacosalem /
  • Cotabato City (Johnson Badawi –
  • Cebu City (Fleire Castro –
  • Baguio City (Gabriel Billones Jr. –

Deadline for signups and communication of intent: October 20, 2017.

The future is here. Go Social Bootcamp believes that businesses can keep up to the challenge of innovation. With full understanding of the basic foundations of digital marketing, businesses can survive and thrive in the 21st century.

The program is funded by the Alumni Engagement Innovation Fund (AEIF) of the United States Department of State.


About Iligan Bloggers Society

Iligan Bloggers Society is a non-stock, non-profit organization that aims to promote productive, responsible, and ethical digital media practices in pursuit of individual and community advancement. For more information, please contact: Ms. Lovette Jam Jacosalem, Project Manager, Go Social: A Digital Marketing Bootcamp Tour at +63922 829 7092; email:

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