Did you witness the latest in Iligan City?

Last September 4, 2015 was a day that marked in history that no one has ever done before in Iligan. With a red carpet aisle, cameras on stand-by, roses and lollipops on hand, and greeting smiles, the Junior Entrepreneurial Marketing Society (JEMS) has done it!

All of these happened along the Iligan City Millenium Overpass or the IIT Overpass by 12 noon. This was the #JEMSprojectSmile As part of the relaunching of the society’s new logo, freebies were given to passersby who would just simply SMILE as they trek the red carpet-covered aisle. Hand-held DSLR Cameras and some hidden cameras were ready to capture the moments of smiles may it be in motion or still image! A photo booth was also set-up for the passersby to enjoy.

Watch all the action in this video:

JEMS Project Smile from Nap Emmanuel Fortich on Vimeo.

JEMS 2015 had an advocacy of encouraging students to use the Pedestrian Overpass for the safety of crossing roads. The society also plans to have more campaigns in the future showcasing different advocacies. You’ll never know when, but for sure, it is JEMS.

This campaign was of the MSU-Iligan Institute of Technology’s Junior Entrepreneurial Marketing Society (JEMS), of the College of Business Administration and Accountancy headed by JEMS President Shekainah Glory Marzo along with their Adviser, Sir Marlo Novino, with the help of the CBAA Department of Marketing, JEMS Officers 2015 and friends.


AUTHOR: Junior Entrepreneurial Marketing Society or JEMS is a resident society of MSU-Iligan Institute of Technology under the College of Business Administration and Accountancy’s Department of Marketing.

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